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Health

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April 07, 2018

Any public policy promoting health awareness and healthcare delivery is unlikely to succeed if no efforts are made to modify individual behaviour of Indian masses. Discuss (200 words)

Refer – Business Line

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IAS Parliament 6 years

KEY POINTS

·        Health clinics that are accessible and affordable still go unutilised in rural and under-served people due to the strong hold of behavioural patterns, old traditions, conventional beliefs, and habits held by the people.

·        There is a long entrenched practice of going to untrained and unqualified doctors.

·        There is evidently a lack of trust on existing scientific healthcare models.

·        All these in turn affect the success of healthcare efforts.

What is desired?

·        The low turnout witnessed at health outlets call for a shift in the approach.

·        It takes concerted efforts to address this which include:

a)     breaking various myths

b)     sharing continued education and awareness

c)      rendering door-to-door services especially for women and child care

·        Notably holding camps and reaching out to the villages proved to be more effective.

·        It triggered a change in the behavioural patterns of the villagers who began trusting a scientifically sound model.

·        They started moving away from the traditional practices.

What should policies aim for?

·        Modifying individual behaviour is essential for the success of any public policy promoting health awareness and healthcare delivery.

·        Effective people participation and engagement is significant.

·        More interactive health policies are likely of developing public understanding, appealing to a larger consciousness and modifying habits.

·        The health models need to be thought-out and viewed from public behavioural psychology during inception and while being drafted.

·        Social media, digitisation, tele-assisted medicine, video and audio campaigns can play a significant role in reaching out to people.

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