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20/09/2022 - Culture

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September 20, 2022

The Intangible cultural heritage of humanity tag of UNESCO can be used to drive international and domestic tourism in the country. Explain (200 Words)

Refer - Financial Express

Enrich the answer from other sources, if the question demands.

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IAS Parliament 4 days


·        The grandeur of Durga Puja should be marketed globally to make the event as big as the Rio Carnival.

·        For that, one needs to effectively market the ethnic glitter and the irresistible attraction of the world’s biggest street festival to the external world.

·        In fact, the ICH tag can be used as support for economic well-being, community health, and drawing strategies for cultural tourism contributing to the uniqueness of a destination.

·        In fact, in some parts of the world, the strategy of tourism development focuses on the most intangible of cultural elements.

·        The intangible heritage performance and festival experience for tourists may establish a new kind of relationship between the artist and the visitor as art-sales relations, characterised by a direct, personal, and economic-based exchange.

·        Understandably, every intangible heritage is different in its dynamics, and the effects of such Unesco honour may not be the same on gigantic events such as Kumbh Mela (a 2017 entry) or Durga Puja in Kolkata.

·        We need to facilitate unleashing the hidden opportunities within such intangible heritages.

·        Thus, one needs to create a tourist-friendly infrastructure to make rupees full of the soft essence of nyctanthes of Puja days, for example.


Kindly review

IAS Parliament 8 days

Try to focus on employment, forex earnings. Keep Writing.

K. V. A 10 days

Pls review

IAS Parliament 9 days

Try to include about international tourism. Keep Writing.

Sivasurya 10 days

Pls review

IAS Parliament 9 days

Try to stick to word limit and briefly explain about international tourism, bring coherence in the nswer. Keep Writing.



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