27/09/2022 - Government Policies

KEY POINTS

·        Until recently there has been no empirical evidence whether performance in the Olympics or other world championships improved soft power or not.

·        Here are some recommendations for the Indian government to increase the country’s sporting performance and soft power.

·        India should concentrate on forging MoUs with nations that excel in specific sports.

·        The aim should be to train Indian players overseas. For example, Australia and the United Kingdom can assist us in swimming given their standing here.

·        When it comes to running, negotiating collaborative training agreements with African countries such as Kenya would be ideal. There should be no politics in seeking or even offering assistance.

·        India needs to boost the number of athletes under TOPS — at least 500 athletes should train under the scheme to foster a competitive climate, in turn aiding performance.

·        private investment needs to be harnessed to develop infrastructure. The better a country performs in sporting events the greater a sports person’s interest in their sports atmosphere.

·        The Government should also work on a public-private partnership (PPP) model to create basic sporting infrastructure, as recommended by NITI Aayog, at the district level so that talent can be captured at an early stage. Soft power is not an end but a means to an end.

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