Open Network for Digital Commerce is a positive move undertaken by the government to expand India’s digital ecosystem. Analyse (200 Words)
Refer - Business Line
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IAS Parliament 2 years
KEY POINTS
· ONDC will act as a neutral platform that will allow products and services from all registered e-commerce businesses and platforms to be displayed together.
· Favourable exchange and return policies, guaranteed speedy delivery and enhanced post-sales services have provided customers on these platforms with highly satisfying retail experiences.
· ONDC will also be expected to operate at the same efficiency of supply chains, functioning of warehouse systems, payment gateways.
Challenges
· There is a lack of clarity regarding the mechanisms that will govern ONDC, including whether ONDC or the seller will take accountability and responsibility in case of counterfeit or damaged products.
· Furthermore, the utilisation of AI-enabled tools, such as chatbots and customer preferences synced with almost every social media and or digital platform of the customer, may present strong challenges to ONDC.
· In its current form, ONDC appears to be marketplace-agnostic with network-based discovery of sellers and catalogues.
· India’s e-commerce policy is still a work in progress and in such an environment, there needs to be more understanding on the potential role of ONDC in this ecosystem.
· Thus, this calls for greater collaboration between existing and emerging players of the digital ecosystem to build a more robust online retail environment.
Tapasvi 2 years
Kindlyreview
IAS Parliament 2 years
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